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The power of awareness

2015_01_brownsville1Brownsville students

The power of social media and the power of story telling. Many people ask the question “how does this social campaign actually raise money for the cause that we’re getting behind?” Whilst the sharing of posts may not literally send money into the bank account of the cause, it does create awareness. According to an Egyptian activist, social media has tremendous power as “information sharing on social media sites, which help to mobilize a raft of like-minded people together to initiate momentous social movements.”

Awareness helps change vision into action, helping spread influential information, making the world aware of the plights and thus, allowing for their voices to be heard on a global scale.

Humans of New York was started by photographer Brandon Stanton who, as the name suggests, takes photographs of the humans of New York. He uses some of there photographs to promote various causes.  Recently, Humans of New York helped raise $650 000 to help Brownsville students go on a field trip to Harvard university, but this goes far beyond just a field trip outside of New York. This field trip will give the children the opportunity to see that they too can study at one of the most prestigious schools in the States. The principal of Brownsville Middle School “wants them to know what it feels like to stand on the campus of one of the world’s top schools, and know that they belong.” She thinks the experience will broaden their horizons and expand their idea of their own potential.  Read the full article here. 


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