In the past few weeks I have been asked the above question many times. After a decade of growing and establishing one of the most highly regarded market research firms in the country, it was time for a change.
Spending your time talking to consumers and businesses and looking to decipher market trends, one cannot but help to notice changes in the industry and the business environment. There is a clear shift to using more data to make decisions and to move from batch data to real-time data.
Data rich. Insight poor.
We believe that there is a massive opportunity where the following three specialisations intersect, namely:
- Social intelligence:social media, digital marketing and behavioral economics
- Data science:big data, data models and algorithms
- Research:deep understanding of one’s clients, competitors and markets
Many of these terms are very fashionable at the moment, but businesses are struggling to make sense of how to implement them in their operations to deliver increased profits. That is where we come in.
Petar Soldo CEO at Digital Republic