Digital Republic

The CEO Sleep Out

The CEO Sleep Out Inaugural event is a global movement about looking beyond profits and looking toward purpose. It challenges South African business leaders to sleep under the stars for one night. The purpose of this challenge is to ‘bring hope and a home to South Africa’s most vulnerable children by raising money, with each business […]

Trevor Noah and The Sunday Times

On the 24th of May 2015, the Sunday Times published a story to their front page about an alleged tragedy that befell Trevor Noah’s family. The front page cover stated that Noah’s cousin had been brutally killed in KwaZulu Natal. The cover story went on to describe how the alleged murder took place which also […]

Geolocation: What’s in it for consumers?

There have been many articles advocating the use of geolocation for brands, but what about from a customer stand-point? Why should I, as a customer make use of geolocation enabled Tweets or Facebook posts? What about privacy risks? What about safety risks? Are we just lead by the semi automatic “don’t-allow-app-to-have-access-to-my-location” fear that someone, somewhere […]

Trevor Noah and The Daily Show – Case Study – The Importance of Cross Referencing

Trevor Noah and The Daily Show – Case Study – The Importance of Cross Referencing

During the month of March, we ran a campaign called #trackatrend. The aim of the campaign was to showcase the capabilities of Tracx using trends that were chosen by the online audience. These trends were topics of interest to the audience and covered trends like the Cricket World Cup, Lead SA Road Safety and Trevor Noah. […]

#trackatrend with Digital Republic

#trackatrend with Digital Republic

How many times have you been part of a trending conversation? Like some of these from today (16 March 2015): Hashtags allow us to track conversation topics and if these hashtags are used enough times, they become a trend. But you already knew that didn’t you? What if we told you that you can get […]

We’re Hiring!!! Job spec for Junior Social Media Analyst March 2015

We’re Hiring!!! Job spec for Junior Social Media Analyst March 2015

Calling all Social Media enthusiasts: Junior Social Media Analyst – Digital Republic Digital Republic (powered by Tracx) focuses on Social Intelligence. Originating from a strong research and analytical background, we are passionately curious about driving relevant and actionable insights for our clients. Deep down, when you strip us down to our core, we are helpers; […]

#Zoolander2 – Paramount Picture’s Epic PR Stunt at the Paris Fashion Week

#Zoolander2 – Paramount Picture’s Epic PR Stunt at the Paris Fashion Week

This has got to be one of the coolest PR stunts of 2015 so far!

ATTENTION!!!!!: JOB VACANCY

ATTENTION!!!!!: JOB VACANCY

Digital Republic offering: Community Overview

Digital Republic offering: Community Overview

#SONA2015

#SONA2015

On 12 February 2015, Jacob Zuma delivered the State of the Nation Address (SONA). In his addess, Zuma speaks about the current economic situation in various industries of South Africa and he also states how the government plans to boost the economy with various plans of action in place. According to Parliament’s website, this is […]