Campaigns

Coca-Cola SA #EnjoyTheFeeling

We are often asked about effective campaign execution on social platforms, how to measure and track these campaigns and, of course, everyone wants to determine how “well” their campaign has done. We decided to take the Coca-Cola SA #EnjoyTheFeeling campaign and share some insights with you… The first and most important part of putting a campaign together […]

Trevor Noah and The Daily Show – Case Study – The Importance of Cross Referencing

Trevor Noah and The Daily Show – Case Study – The Importance of Cross Referencing

During the month of March, we ran a campaign called #trackatrend. The aim of the campaign was to showcase the capabilities of Tracx using trends that were chosen by the online audience. These trends were topics of interest to the audience and covered trends like the Cricket World Cup, Lead SA Road Safety and Trevor Noah. […]

#trackatrend with Digital Republic

#trackatrend with Digital Republic

How many times have you been part of a trending conversation? Like some of these from today (16 March 2015): Hashtags allow us to track conversation topics and if these hashtags are used enough times, they become a trend. But you already knew that didn’t you? What if we told you that you can get […]

#Zoolander2 – Paramount Picture’s Epic PR Stunt at the Paris Fashion Week

#Zoolander2 – Paramount Picture’s Epic PR Stunt at the Paris Fashion Week

This has got to be one of the coolest PR stunts of 2015 so far!

Samsung’s Epic Fail

Samsung’s Epic Fail

We live in a Digital world and as a result, we have seen countless examples of brands who have had a rouge tweet make it’s way past the proof reading stage and had to deal with the consequences. Although the brand in question may have quickly deleted the tweet or post, thanks to the magic […]

#Movember: The month of the Moustache @MovemberSA

Movember: The month of the Moustache In 2003 in Australia, the Garone brothers decided to start growing their moustaches in an attempt to bring the badass old-fashion moustache of the 1970’s back onto the faces of twenty first century men. The Garone brothers, along with 30 other men, decided to grow a Mo for the […]

BMW: The Epic #Driftmob

Check out the amazing video from BMW: The Epic Driftmob feat. BMW M235i   On the 29th of July 2014, the amazing people that work at BMW decided to pull off a flashmob inspired stunt to launch the new BMW 2 series, more specifically the M235i. The flashmob was rather different and something true to […]