Online Analytics

Trevor Noah and The Daily Show – Case Study – The Importance of Cross Referencing

Trevor Noah and The Daily Show – Case Study – The Importance of Cross Referencing

During the month of March, we ran a campaign called #trackatrend. The aim of the campaign was to showcase the capabilities of Tracx using trends that were chosen by the online audience. These trends were topics of interest to the audience and covered trends like the Cricket World Cup, Lead SA Road Safety and Trevor Noah. […]

#trackatrend with Digital Republic

#trackatrend with Digital Republic

How many times have you been part of a trending conversation? Like some of these from today (16 March 2015): Hashtags allow us to track conversation topics and if these hashtags are used enough times, they become a trend. But you already knew that didn’t you? What if we told you that you can get […]

#Zoolander2 – Paramount Picture’s Epic PR Stunt at the Paris Fashion Week

#Zoolander2 – Paramount Picture’s Epic PR Stunt at the Paris Fashion Week

This has got to be one of the coolest PR stunts of 2015 so far!

#SONA2015

#SONA2015

On 12 February 2015, Jacob Zuma delivered the State of the Nation Address (SONA). In his addess, Zuma speaks about the current economic situation in various industries of South Africa and he also states how the government plans to boost the economy with various plans of action in place. According to Parliament’s website, this is […]

Oscar Trial

The Oscar Trial has taken the world by storm, with thousands of people taking to social media to share their opinion on the case. We used the Tracx Social Intelligence Tool to track the conversations that surrounded Barry Roux and Gerrie Nel. We used the following keywords in our query: [#Oscartrial] OR [Oscar trial] OR [Reeva] […]

ALS Ice Bucket Challenge

So last week our timelines were flooded (excuse the pun) with videos for the ALS Ice Bucket Challenge. Many celebrities took part in the ALS Ice Bucket Challenge, choosing to dump an ice bucket over their heads and donate $10 to the ALS foundation. According to the ALS foundation: “Amyotrophic lateral sclerosis (ALS), often referred to as […]

BMW: The Epic #Driftmob

Check out the amazing video from BMW: The Epic Driftmob feat. BMW M235i   On the 29th of July 2014, the amazing people that work at BMW decided to pull off a flashmob inspired stunt to launch the new BMW 2 series, more specifically the M235i. The flashmob was rather different and something true to […]