Social Media

BMW: The Epic #Driftmob

Check out the amazing video from BMW: The Epic Driftmob feat. BMW M235i   On the 29th of July 2014, the amazing people that work at BMW decided to pull off a flashmob inspired stunt to launch the new BMW 2 series, more specifically the M235i. The flashmob was rather different and something true to […]

#SAQuake and Social: Analysed using Tracx Social Media Intelligence tool

On the 5th of August 2014, South Africa (well Jozi at the time) felt an unsettling jolt as the earth shook from under their feet. A pause, followed by wide eyed colleagues starring at each other, holding on to the edge of the tables asking each other whether they felt that. Another violent shake. Panic. […]

#27 Dinner: Understanding the Second Screen

Understanding the Second Screen The 27 Dinner was held last night (30th July 2014) at GIBS (and it was amazing!), it’s a movement that’s goal is to bring together like minded people that have a passion for media business and technology. The setting is semi-informal, barring the exquisite spread of gourmet finger foods and extremely […]

FIFA World Cup Final Germany VS Argentina

The FIFA world cup was hosted by Brazil, with there being a lot of controversy surrounding the host nation and their policies, the World Cup went off without a hitch. On the 13th of July, the world came together to watch semi finalists Germany and Argentina battle it out to be crowned the world’s best. The […]

Always #Likeagirl

 Always #Likeagirl   Always launched a campaign called “Like a Girl”, a campaign that challenges the norms of the stereotype “like a girl”. They asked a few participants to show them what it means like to run, fight and throw like a girl, with each participant doing a comedic re-enactment of what they thought it […]

FNB- double debits

On the 5th of July 2014, it seemed liked FNB experienced some technical difficulty. Many FNB customers complained that there were double transactions made to their account. Numerous FNB customers took to social media to complain about the double transactions which included debit orders being deducted twice. “It appears that a system error at FNB […]

Texting and Driving, VW’s shocking “Don’t text and drive campaign.”

Watch this video before reading this blog!           How many of you guys text while driving? From the Infographic above sourced from, the stats are pretty shocking!  we mean whilst texting and driving, the driver drives the equivalent distance to the length of a football field without looking! This is […]

Voting Wednesday – What’s happening online?

Disclaimer: We are using this opportunity to showcase the capabilities of the Tracx social intelligence tool. The information we will be sharing is based on what is being pulled into the tool from any and all activity online relating to the political parties who are running in the SA elections. We are in no way […]

Just how important is your online reputation…

Even though the conversations that were generated regarding this online faux pas seem minuscule, I can assure you that people are talking about it and using it as an example of “what not to do” in the real world. We are not here to discuss the offending tweet and the ramifications thereafter, but rather to […]

Gareth Jumps off the 5fm Cliff – how the online community reacted

Excuse our catchy title, but we just could not resist! This morning, DJ Gareth Cliff announced that he will be leaving 5fm after 10 years with the radio station. He feels it is time to move on and look to the future with regards to his career. Naturally this came as quite a shock to his listeners […]