Tracx and Digital Republic

Trevor Noah and The Daily Show – Case Study – The Importance of Cross Referencing

Trevor Noah and The Daily Show – Case Study – The Importance of Cross Referencing

During the month of March, we ran a campaign called #trackatrend. The aim of the campaign was to showcase the capabilities of Tracx using trends that were chosen by the online audience. These trends were topics of interest to the audience and covered trends like the Cricket World Cup, Lead SA Road Safety and Trevor Noah. […]

#trackatrend with Digital Republic

#trackatrend with Digital Republic

How many times have you been part of a trending conversation? Like some of these from today (16 March 2015): Hashtags allow us to track conversation topics and if these hashtags are used enough times, they become a trend. But you already knew that didn’t you? What if we told you that you can get […]

#Zoolander2 – Paramount Picture’s Epic PR Stunt at the Paris Fashion Week

#Zoolander2 – Paramount Picture’s Epic PR Stunt at the Paris Fashion Week

This has got to be one of the coolest PR stunts of 2015 so far!

#SONA2015

#SONA2015

On 12 February 2015, Jacob Zuma delivered the State of the Nation Address (SONA). In his addess, Zuma speaks about the current economic situation in various industries of South Africa and he also states how the government plans to boost the economy with various plans of action in place. According to Parliament’s website, this is […]

DR’s Fluffy Adventure to @FourPaws

The girls at Digital Republic decided to visit the fluffy animals at 4Paws this morning.  After a bumpy drive past Steyn City, we finally arrived at 4Paws. We were greeted by the friendly smiles of Doctor and Elizabeth, both of whom seemed very happy about our visit. But their excitement was over shadowed by the vehemt […]

Hello Ello!

We are sure you have noticed by now that there is a new social networking platform that almost EVERYONE is talking about – if you haven’t noticed by now. . . it’s called Ello (kinda like Hello, but not. . . ) Some background about what this new social networking platform is about (bullet points […]

ALS Ice Bucket Challenge

So last week our timelines were flooded (excuse the pun) with videos for the ALS Ice Bucket Challenge. Many celebrities took part in the ALS Ice Bucket Challenge, choosing to dump an ice bucket over their heads and donate $10 to the ALS foundation. According to the ALS foundation: “Amyotrophic lateral sclerosis (ALS), often referred to as […]

BMW: The Epic #Driftmob

Check out the amazing video from BMW: The Epic Driftmob feat. BMW M235i   On the 29th of July 2014, the amazing people that work at BMW decided to pull off a flashmob inspired stunt to launch the new BMW 2 series, more specifically the M235i. The flashmob was rather different and something true to […]

#SAQuake and Social: Analysed using Tracx Social Media Intelligence tool

On the 5th of August 2014, South Africa (well Jozi at the time) felt an unsettling jolt as the earth shook from under their feet. A pause, followed by wide eyed colleagues starring at each other, holding on to the edge of the tables asking each other whether they felt that. Another violent shake. Panic. […]

FIFA World Cup Final Germany VS Argentina

The FIFA world cup was hosted by Brazil, with there being a lot of controversy surrounding the host nation and their policies, the World Cup went off without a hitch. On the 13th of July, the world came together to watch semi finalists Germany and Argentina battle it out to be crowned the world’s best. The […]