Tag Archive | tracx

Coca-Cola SA #EnjoyTheFeeling

We are often asked about effective campaign execution on social platforms, how to measure and track these campaigns and, of course, everyone wants to determine how “well” their campaign has done. We decided to take the Coca-Cola SA #EnjoyTheFeeling campaign and share some insights with you… The first and most important part of putting a campaign together […]

Samsung’s Epic Fail

Samsung’s Epic Fail

We live in a Digital world and as a result, we have seen countless examples of brands who have had a rouge tweet make it’s way past the proof reading stage and had to deal with the consequences. Although the brand in question may have quickly deleted the tweet or post, thanks to the magic […]

#Movember: The month of the Moustache @MovemberSA

Movember: The month of the Moustache In 2003 in Australia, the Garone brothers decided to start growing their moustaches in an attempt to bring the badass old-fashion moustache of the 1970’s back onto the faces of twenty first century men. The Garone brothers, along with 30 other men, decided to grow a Mo for the […]

Oscar Trial

The Oscar Trial has taken the world by storm, with thousands of people taking to social media to share their opinion on the case. We used the Tracx Social Intelligence Tool to track the conversations that surrounded Barry Roux and Gerrie Nel. We used the following keywords in our query: [#Oscartrial] OR [Oscar trial] OR [Reeva] […]

ALS Ice Bucket Challenge

So last week our timelines were flooded (excuse the pun) with videos for the ALS Ice Bucket Challenge. Many celebrities took part in the ALS Ice Bucket Challenge, choosing to dump an ice bucket over their heads and donate $10 to the ALS foundation. According to the ALS foundation: “Amyotrophic lateral sclerosis (ALS), often referred to as […]

BMW: The Epic #Driftmob

Check out the amazing video from BMW: The Epic Driftmob feat. BMW M235i   On the 29th of July 2014, the amazing people that work at BMW decided to pull off a flashmob inspired stunt to launch the new BMW 2 series, more specifically the M235i. The flashmob was rather different and something true to […]

#SAQuake and Social: Analysed using Tracx Social Media Intelligence tool

On the 5th of August 2014, South Africa (well Jozi at the time) felt an unsettling jolt as the earth shook from under their feet. A pause, followed by wide eyed colleagues starring at each other, holding on to the edge of the tables asking each other whether they felt that. Another violent shake. Panic. […]

Always #Likeagirl

 Always #Likeagirl   Always launched a campaign called “Like a Girl”, a campaign that challenges the norms of the stereotype “like a girl”. They asked a few participants to show them what it means like to run, fight and throw like a girl, with each participant doing a comedic re-enactment of what they thought it […]

Just how important is your online reputation…

Even though the conversations that were generated regarding this online faux pas seem minuscule, I can assure you that people are talking about it and using it as an example of “what not to do” in the real world. We are not here to discuss the offending tweet and the ramifications thereafter, but rather to […]

Peddling social #ArgusCycleTour

Some people were cycling it for the first time while others were cycling it for the umpteenth time. No matter how many Cape Argus Cycle Tour’s you’ve supported or cycled in we know it is an event enjoyed by many near and far! The #CycleTourSelfie hashtag was a great addition to the Cape Argus Cycle […]